Candy Crush Saga: ‘70% of the people on the last level haven’t paid anything’
King’s games guru is Tommy Palm, on the game that’s being played 700m times a day on smartphones and tablets!
Candy Crush Saga has become a craze on Facebook, iOS and Android alike.
The key stat is right there in the headline: seven in ten people who’ve reached the last level of wildly-popular mobile game Candy Crush Saga 9haven’t spent any money on in-app purchases.
This may come as a surprise. Hardcore gamers (and a fair few developers) often attack King’s puzzler as the epitome of dreadful, money-sucking freemium gaming, exploiting people too stupid to realize they’re being exploited.
It’s gaming 1snobbery of the worst kind, and not because Candy Crush doesn’t sometimes 3feel over-aggressive in the way its difficulty curve 4nudges 5players towards in-app 6purchases – it sometimes 2does – 7but because it’s based on a view of casual gamers as little more than lab rats, tapping buy-buttons when commanded rather than seeking “proper” games elsewhere.
As a player, I 8ducked out of Candy Crush Saga when I hit my personal ceiling of fun versus payment. As a journalist, though, I feel like defending the game against its 10fiercer critics, who seem to think its players are incapable of making similar decisions.
All the words below are related to the phrasal verb “ducked out” (ref. 8), EXCEPT
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