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UFV 2010

Lady Gaga: Phenomenon, Satire or Good Marketing?

Lady Gaga definitely makes the news any way possible, from her outfits and performances on stage, to walking the streets nearly nude. Known for her avant garde clothing style, and open lifestyle, she was unknown a year ago. Now she is on everyone's lips. Lady Gaga has already won a few awards, and is nominated for 13 awards from the Grammys, MuchMusic and MTV for her song Poker Face.

Born Stefani Joanne Angelina Germanotta in 1986, she is originally from New York. She began her career as a songwriter, writing songs for Britney Spears and The Pussycat Dolls; while establishing herself as a performer in the New York underground club scene. At the same time she was writing material for her own debut CD “The Fame.” Lady Gaga is musically inspired by glam rock artists such as David Bowe and Queen; to pop singers like Michael Jackson and Madonna. She has stated that “The Fame” heavily reflects her inspiration, personality and lifestyle.

“The Fame”, claims Lady Gaga, is about being what everyone wants to become: famous. This fascination explains her relationship with the paparazzi, which is of course great, free publicity. With its heavy pop and dance songs, all about themes such as partying, clubbing, fame, and paparazzi, “The Fame” is a very unique CD. When it was released in November 2008, it had a slow ride on the charts in the US; however in Canada it was already Number 1, and up to then the most sold units in any other country. “The Fame” was released in Europe in January 2009 and sold very well.

Lady Gaga promoted her CD with lots of live performances, public appearances with bizarre outfits on and off the stage, which made the paparazzi quickly start to follow her, adding to the Lady Gaga phenomenon. Her key to success is the fact that she is an accomplished songwriter, musician, vocalist and performer who knows how to seduce the paparazzi for her marketing. All the ingredients for a successful artist.

One question remains: “Who is Lady Gaga? Just a phenomenon, satire or good marketing? Or a little bit of everything?” One thing is certain: she is destined to be a great artist, and flamboyant star, who will be heard of a lot more in the future.

(LUKER, George. Krule Music Group. Available at: http://front-stage.blogspot.com. Retrieved on: Aug. 15, 2010. Adapted.) 



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