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UNIFESP 2008

Tracing the Cigarette’s Path From Sexy to Deadly
By Howard Markel, MD

In contrast to the symbol of death and disease it is today, from the early 1900s to the 1960s the cigarette was a cultural icon of sophistication, glamour and sexual allure – a highly prized commodity for one out of two Americans.

 

Many advertising campaigns from the 1930s through the 1950s extolled the healthy virtues of cigarettes. Fullcolor magazine ads depicted kindly doctors clad in white coats proudly lighting up or puffing away, with slogans like “More doctors smoke Camels than any other cigarette.”


Early in the 20th century, opposition to cigarettes took a moral rather than a health-conscious tone, especially for women who wanted to smoke, although even then many doctors were concerned that smoking was a health risk.
(...)


(www.nytimes.com/2007/03/20/health. Adaptado.)


No trecho do terceiro parárafo do texto – …  although even then many doctors were concerned that smoking was a health risk. – a palavra although significa, em português,

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